Consumer Promotions Marketing Manager
Core
Leads strategy, planning, concepting, and measurement of consumer promotions for Mars Snacking brands, turning insights into integrated national marketing programs.
Role type
Senior IC consumer promotions marketing manager
Builds
Integrated national marketing programs, coupons, and value programs for CPG brands
Domain
Consumer Packaged Goods (CPG) / Retail Marketing
Deliverable
product features
Required skills
Consumer promotion strategy, agency management, budget management, ROI measurement, cross-functional partnership, program activation, portfolio planning, KPI definition
Preferred skills
Shopper marketing experience, digital media targeting, Masters/Graduate-level degree, experience in Sales or Insights functions
Technologies
Digital media platforms, measurement tools, agency management systems
Responsibilities
Own consumer promotion strategy and activation; Translate insights into promotion objectives and mechanics; Lead agencies through creative development and execution; Partner with Brand, Sales, and Shopper Marketing to scale programs; Manage promotion budgets and governance; Lead post-program analysis to improve effectiveness