Director, Digital Acquisition and Growth Strategy
Core
Lead the Global Growth Marketing organization as the central authority for analytics, reporting, and optimization, owning organic search, Answer Engine Optimization (AEO), programmatic content syndication, and lifecycle email governance.
Role type
Director, Digital Acquisition and Growth Strategy
Builds
Global growth engine, cross-channel orchestration, and executive performance dashboards
Domain
Enterprise B2B SaaS, Digital Growth Marketing, Generative AI Search
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Strategic leadership in digital growth marketing, Analytics authority (GA4, CRM/BI), Account-based funnel metrics, AEO and Generative AI search strategy, Programmatic content syndication management, Media capital governance
Preferred skills
Experience managing specialized teams and external agency partners, Ability to distill complex data into executive narratives
Technologies
GA4, CRM platforms, BI tools, Ahrefs, BrightEdge, Profound, Google Search Console
Responsibilities
Design and standardize cross-functional performance frameworks, Track and optimize full-funnel account progression metrics, Build executive dashboards for actionable growth recommendations, Own visibility and positioning across AI answer engines, Direct in-house search specialists and enterprise agency partners, Provide strategic portfolio oversight and budget governance
Seniority
Director, strategic leadership