Category Strategy & Process Excellence Lead
Core
Localizing regional category strategies and facilitating strategic processes for Central Europe retail markets.
Role type
Senior Category Strategy & Process Lead
Builds
Localized category visions, shelf guidelines, and unified brand positioning for key retail partners
Domain
FMCG / Retail Category Management
Deliverable
product features
Required skills
Category management, sales/key account management, data storytelling, analytical tools (Nielsen), workshop facilitation, process governance
Preferred skills
Brand management, analytics
Technologies
Nielsen
Responsibilities
Act as operational link between regional cluster and local teams; localize regional category visions for Central Europe; author and customize category stories and shelf guidelines for retail partners; facilitate market workshops for strategy localization; monitor process timelines and deliverables; coordinate cross-market customer category communities; align portfolio catalogue listings across the cluster