Trade Marketing Lead - Central East Europe (f/m/x)
Core
Lead and develop Pet Specialty Retailing (PSR) trade marketing activities across in-store, online, and event channels to support business growth and strengthen recommendations for the Central East Europe cluster.
Role type
Senior Trade Marketing Lead
Builds
Trade marketing initiatives, market activations, and distinctive assets for sales representatives
Domain
Pet care / FMCG / Retail
Deliverable
product features
Required skills
Strategic planning, people management, customer partnership, budget management, agency coordination, data analysis, competitor analysis, presentation skills
Preferred skills
Additional languages beyond English
Technologies
Microsoft Excel, Word, PowerPoint, Adobe Acrobat
Responsibilities
Define and implement trade marketing activities across channels; Measure and analyze results of marketing plans; Drive category recommendation and growth via Joint Business Planning; Lead and coordinate agencies, suppliers, and cross-functional teams; Manage trade marketing budgets; Lead and develop the Cluster Trade Marketing team
Seniority
Senior, hands-on IC with leadership responsibilities