Manager, Integrated Intelligence – Creative Excellence & Evaluation
Core
Own the learning agenda and measurement strategies to evaluate campaign performance and craft effective consumer experiences for global brands.
Role type
Manager, Consumer Insights & Creative Effectiveness
Builds
Actionable insights and test-and-learn plans for marketing leaders and agencies
Domain
CPG / Consumer Packaged Goods / Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Consumer insights, Market research, Creative effectiveness, Media analytics, Qualitative research, Quantitative research, Agency management, Data visualization, Executive communication, Cross-functional leadership
Preferred skills
CPG industry experience, Global matrix organization experience, AI-enabled research tools, Advanced creative analytics
Technologies
AI-enabled research tools, Digital marketing platforms, Cross-channel measurement tools
Responsibilities
Design and interpret communication testing and campaign effectiveness studies; Establish measurement frameworks and methodological standards; Manage external research agencies and vendors; Translate complex analytical findings into actionable recommendations for senior stakeholders; Lead cross-functional workshops to drive alignment and decision-making.
Seniority
Manager, strategic partner & program owner
