Sr. Associate Brand Manager Innovation- Salty
Core
Lead line extensions and shape the innovation pipeline for Pringles and Combos salty snacks from ideation through launch.
Role type
Senior Associate Brand Manager (Innovation)
Builds
New product lines and line extensions for Pringles and Combos
Domain
CPG / Snack Foods
Deliverable
product features
Required skills
Data analysis, project management, budget management, stage-gate process execution, cross-functional alignment, in-market performance measurement, strategic pipeline planning
Preferred skills
MBA, Nielsen experience
Technologies
Nielsen
Responsibilities
Lead line extensions from ideation through launch using the stage-gate process; Measure and report in-market innovation performance; Manage carton panel budgets; Shape the innovation pipeline with data and insights; Serve as liaison to channel teams; Partner with Customer Marketing to engage sales teams
Seniority
Senior, hands-on IC