Associate Director, Salty GTM Excellence
Core
Strategic cross-functional partner ensuring portfolio teams operate effectively as strategic cross-functional partners to regional teams, translating market initiatives into actionable best practices and shaping the Go-To-Market (GTM) playbook for iconic billion-dollar brands.
Role type
Associate Director, Salty GTM Excellence
Builds
GTM playbooks, category toolkits, guidelines, and shopper-centric growth strategies for salty snacks brands like Pringles and Cheez-It.
Domain
Consumer Packaged Goods (CPG), Salty Snacks, Global Marketing
Deliverable
product features
Required skills
Strategic thinking, analytical capabilities, stakeholder management, collaboration, influence, commercial strategy, shopper marketing, category management, sales experience, omnichannel/digital commerce strategy, pricing dynamics, portfolio strategy.
Preferred skills
MBA, concentration in Marketing/Business, global/international business experience.
Technologies
None explicitly stated.
Responsibilities
Establish organizational best practices for the salty snacks category; Benchmark category and competitive best practices across global markets; Develop frameworks, toolkits, and guidelines to support regional teams; Assess and define Price-Pack Architecture (PPA) opportunities; Develop scalable pricing and portfolio strategies; Accelerate the use of shopper and retail data to inform commercial strategies; Champion omnichannel and digital commerce initiatives; Serve as a trusted advisor on GTM levers and commercial excellence strategies.
Seniority
Senior, hands-on IC