Global Lead, M&M’S Immersive Experiences
Core
Define and lead the global strategy for M&M'S immersive experiences across a connected ecosystem of physical retail stores, digital platforms, brand activations, and sponsorship programs to deliver a seamless consumer journey.
Role type
Senior strategy & leadership lead for consumer experience
Builds
Integrated global consumer experience ecosystem connecting physical and digital touchpoints
Domain
Consumer packaged goods (CPG) / Brand Marketing / Experiential Marketing
Deliverable
product features
Required skills
Global strategy development, cross-functional leadership, consumer experience design, retail operations, digital platform strategy, stakeholder management, KPI definition, team building
Preferred skills
MBA, experience leading large-scale consumer programs, digital and physical ecosystem leadership, DTC experience, flagship retail concepts, global multi-market organization experience
Technologies
Digital experience platforms, emerging technologies for brand storytelling
Responsibilities
Develop global vision and strategic roadmap for immersive experiences; Transform fragmented experience landscape into a connected global ecosystem; Provide strategic oversight for physical experiences (retail stores, cultural experiences, activations); Lead strategy and governance for digital experience platforms (M&M'S.com); Serve as central connector across Brand, Retail, Digital, and Regional teams; Establish KPIs and measurement frameworks linking experiences to business performance; Manage direct reports (Managers for Physical and Digital Immersive Experiences)
Seniority
Senior, hands-on IC with team management