Senior MarTech Specialist, Marketing Automation & MarTech Platforms’
Core
Strategic technical lead for the MarTech ecosystem, optimizing Marketo and governing integrations to enable scalable, data-driven campaign execution and demand generation.
Role type
Senior MarTech Specialist (Marketing Automation & Platforms)
Builds
Scalable marketing automation workflows, campaign orchestration, and data pipelines connecting Marketo, Salesforce, and other MarTech tools.
Domain
Energy technology / B2B Marketing Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Marketo administration and governance, Salesforce integration, campaign orchestration, data architecture, offshore team management, QA/testing protocols, privacy/compliance management, segmentation strategies, vendor evaluation.
Preferred skills
Workfront, Drupal, Cvent, Measure, 6Sense, Google Ads, LinkedIn Ads, AI use case identification.
Technologies
Marketo, Salesforce, Workfront, Drupal, Cvent, Measure, 6Sense, Google Ads, LinkedIn
Responsibilities
Own and govern the enterprise marketing automation platform (Marketo); define and maintain enterprise standards for data structures and workflows; drive advanced segmentation strategies for ABM programs; oversee campaign orchestration and offshore execution; diagnose and resolve data synchronization issues across the MarTech stack; design and execute QA and testing protocols; partner with Digital Technology and InfoSec teams.
Seniority
Senior, hands-on IC with strategic oversight