Director of Product Marketing, Growth & Platforms
Core
Drive user and revenue expansion for Adobe's Creator portfolio (Firefly, Photoshop, Lightroom, Premiere) by shaping growth strategy and managing portfolio lifecycle.
Role type
Director of Product Marketing, Growth & Platforms
Builds
Cross-application workflows, omnichannel engagement systems, and viral growth loops for Adobe's creative ecosystem.
Domain
Creative software / Generative AI / Product-Led Growth
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Growth marketing leadership, multi-product ecosystem scaling, mobile and web user acquisition, lifecycle management (LCM), quantitative analysis, A/B and multivariate testing, cross-functional executive alignment, GenAI value proposition translation.
Preferred skills
Enterprise marketing automation infrastructure (e.g., Adobe Journey Optimizer), App Store Optimization (ASO), Google Play optimization.
Technologies
Adobe Journey Optimizer, LLMs, diffusion models, multivariate testing frameworks.
Responsibilities
Build cross-application workflows integrating Firefly's Generative AI tools; manage end-to-end user journeys and scale branded entry points; develop omnichannel LCM methods (email, push, in-app, SMS); lead high-velocity multivariate testing to optimize acquisition and monetization; align Engineering, Product, and Marketing around unified growth objectives.
Seniority
Director, 12+ years leadership experience
