Media & Digital Strategy Director
Core
Leads development and execution of full-funnel media and digital strategy to build brand awareness, drive consideration and conversion, and accelerate business growth for premium pet food brands.
Role type
Senior IC media and digital strategy director
Builds
Integrated annual media strategies, digital-first pet parent models, and agency-led media programs
Domain
Consumer packaged goods (pet food) + digital media
Required skills
Full-funnel media strategy, digital transformation, investment governance, agency leadership, performance measurement, audience intelligence, search/AI strategy, team leadership
Preferred skills
Experience in consumer products or DTC organizations, knowledge of emerging digital channels, ability to evolve strategies for changing consumer behaviors
Technologies
Programmatic, CTV, SEO/GEO, AI-driven discovery tools
Responsibilities
Define full-funnel media engagement strategy; lead digital transformation and emerging media capabilities; own media investment allocation and governance; lead media agency relationships and performance; establish measurement frameworks; build audience intelligence and segmentation; lead search, SEO/GEO, and AI-driven discovery strategies; build and develop high-performing media teams
Seniority
Senior, hands-on IC with people leadership