Marketing Tech Lead
Core
Lead end-to-end integration roadmaps for MarTech and E-Commerce platforms, bridging global IT frameworks with local commercial needs to drive business growth.
Role type
Senior IC Marketing Technology Lead
Builds
Integrated MarTech ecosystems (DAM, PIM, CMS, CDP) and digital commerce solutions
Domain
Consumer Packaged Goods (Snacking) + MarTech
Deliverable
production ML models | product features | infrastructure
Required skills
Program leadership, M&A integration, MarTech platform implementation, Agile execution, System prototyping, Data model troubleshooting, Stakeholder alignment
Preferred skills
AI-enabled commercial tools, Automated brand briefing systems, Media Asset Management (MAM)
Technologies
Aprimo, Salsify, Acquia, CDP, MRM, RGM, ODAI
Responsibilities
Own project lifecycle for flagship MarTech integrations, Execute tactical system prototyping and configuration, Partner with Sales/Marketing on omni-channel solutions, Align global IT architecture with local business units, Drive regional brand-specific tech initiatives, Identify next-generation digital capabilities
Seniority
Senior, hands-on IC