Director - Customer Marketing, B2C, India, Creativity & Productivity (C&P)
Core
Develop and execute India marketing strategy for flagship B2C software products (Adobe Photoshop, Firefly, Acrobat) to drive digital route-to-market growth.
Role type
Director, Customer Marketing (B2C)
Builds
Digital marketing campaigns and brand localization for Adobe's Creativity & Productivity portfolio in India.
Domain
B2C Software / Digital Marketing / India Market
Deliverable
Product features (marketing campaigns)
Required skills
Strategic marketing leadership, B2C software marketing, cross-functional alignment, budget management, team leadership, data analytics, market insights translation, executive influence, project management
Preferred skills
Adobe product knowledge, MBA, additional local languages
Technologies
Martech infrastructure
Responsibilities
Set vision and strategy for C&P portfolio in India; align cross-functionally to meet revenue and retention targets; lead content creation and manage creative agencies; adapt global strategies to local market; manage marketing budget; localize Adobe brand for cultural relevance; influence executive team on strategic shifts; establish regional targets; use data analytics to identify growth drivers.
Seniority
Director, strategic leadership
