Category Development Leader – Convenience (Snacking) - fixed term for 18 months
Core
Drive growth strategy for iconic Snacking brands (M&M'S, SNICKERS, TWIX) across high-impulse retail channels (petrol stations, kiosks, smart stores) in Germany by turning shopper insights into assortment and shelf strategies.
Role type
Category Development Leader (Fixed-term)
Builds
Assortment strategies, planograms, and checkout initiatives for convenience retailers
Domain
FMCG / Snacking / Convenience Retail
Deliverable
product features
Required skills
Category management, Key account management, Market data analysis (NielsenIQ, scan data), Assortment planning, Planogram development, Cross-functional alignment
Preferred skills
AI-driven analytics, Checkout Champion initiatives
Technologies
NielsenIQ, scan data, AI tools
Responsibilities
Analyze shopper behavior to create growth plans, Partner with convenience retailers to co-create strategies, Develop channel-specific layout recommendations, Advise on Picture of Success (PICOF) standards, Connect Key Account Management and Brand teams
Seniority
Mid-Senior, hands-on IC