Online Marketing Manager
Core
Lead and manage all marketing strategy, asset development, plan execution, budget, and performance analytics for assigned online programs and certificates to drive leads and prospective student interest.
Role type
Online Marketing Manager
Builds
Marketing campaigns and assets for online programs and certificates
Domain
Higher Education / Digital Marketing
Deliverable
product features
Required skills
Digital marketing strategy, multi-channel marketing (search, social, email, influencer), performance analytics, budget management, SEO, copywriting, A/B testing, vendor/agency management
Preferred skills
Higher education marketing, lead generation performance marketing, ROI analysis
Technologies
SEO tools, email marketing platforms, analytics platforms, social media management tools
Responsibilities
Develop and execute marketing plans for online programs, manage marketing budgets, analyze campaign performance for lead generation and enrollment, collaborate with faculty and partners to understand target audiences, manage third-party media suppliers and agencies, write copy and create content, optimize web pages for SEO
Seniority
Mid-level, hands-on IC
