Director, CV Brand lead
Core
Lead the Japan Brand team to drive the launch and growth of a cardiovascular medicine brand through cross-functional strategy and execution.
Role type
Senior Brand Lead (Director level)
Builds
Brand strategy and omnichannel marketing campaigns for a cardiovascular product
Domain
Healthcare / Cardiovascular
Deliverable
product features
Required skills
P&L management, cross-functional team leadership, omnichannel strategy, advanced analytics, customer journey mapping, budget allocation
Preferred skills
Scientific expertise in cardiovascular therapeutics, regulatory landscape knowledge
Technologies
Journey decisioning engines, BI&A tools
Responsibilities
Manage fully loaded P&L and budget allocation for cross-functional team; drive dynamic resource allocation to meet brand objectives; lead cross-functional team across Commercial, Access, and Medical functions; utilize advanced analytics to refine brand strategies; provide input on performance reviews and calibration sessions for functional leads.
Seniority
Senior, hands-on IC with leadership responsibilities