Director, CV Brand lead
Core
Lead the Japan Brand team to drive the launch and growth of a cardiovascular medicine brand through cross-functional strategy and execution.
Role type
Senior Brand Lead (Director level)
Builds
Brand strategy and omnichannel marketing campaigns for a cardiovascular product
Domain
Life Sciences / Cardiovascular
Required skills
P&L management, cross-functional team leadership, omnichannel strategy, advanced analytics, customer journey mapping, budget allocation
Preferred skills
Cardiovascular therapeutic area knowledge, regulatory guidelines expertise, agile operating model design
Technologies
Journey decisioning engines, BI&A tools, modular content platforms
Responsibilities
Manage fully loaded P&L and budget allocation for cross-functional team; Lead Commercial, Access, and Medical functions to achieve brand objectives; Drive dynamic resource allocation based on analytics; Provide input on advanced analytics development; Conduct performance calibration and reviews for functional leads.
Seniority
Director, hands-on IC with strategic oversight