Associate Director, HCP NPP & Digital Activation (Neuroscience)
Core
Primary execution owner for HCP NPP (non-personal promotion) strategy and digital activation across the COBENFY portfolio, translating strategic direction into channel-level activation to drive patient initiation and brand adoption.
Role type
Senior IC marketing leader (pharma commercial)
Builds
Integrated, data-driven HCP engagement experiences across paid, owned, and non-personal channels
Domain
Pharmaceuticals / Neuroscience / Digital Marketing
Required skills
NPP marketing strategy, digital channel activation, CRM and marketing automation, performance marketing, data analytics, agency management, compliance
Preferred skills
Neuroscience/CNS therapeutic area experience, Mosaic content ecosystem familiarity, AI-enabled marketing tools, trigger-based engagement platforms
Technologies
CRM, marketing automation, digital media platforms, AI-enabled marketing tools, trigger-based engagement platforms
Responsibilities
Own activation and optimization of integrated NPP campaigns across HCP paid, owned, and non-personal channels; Translate segmentation and behavioral insights into targeted HCP engagement strategies; Drive continuous optimization of digital experiences through test-and-learn frameworks; Champion AI-enabled and trigger-based engagement approaches; Pull through HCP media plans with precision; Partner cross-functionally across Marketing, Medical, Field, and external agencies to ensure seamless NPP execution.
Seniority
Senior, hands-on IC
