Director Bipolar Launch Lead (HCP)
Core
Lead the US commercial launch and market expansion for COBENFY in the bipolar disorder market, translating global strategy into local execution and building the HCP marketing framework.
Role type
Director, Neuroscience Commercial Launch Lead (HCP)
Builds
US brand strategy, go-to-market plans, and commercial foundations for COBENFY's bipolar I indication
Domain
Pharmaceuticals / Psychiatry / Neuroscience
Deliverable
product features
Required skills
Pharmaceutical commercial strategy, HCP segmentation, brand positioning, cross-functional stakeholder alignment, market insight synthesis, launch planning, strategic planning
Preferred skills
MBA, advanced degree, experience in CNS/specialty environments
Technologies
None stated
Responsibilities
Translate global strategic outputs into a differentiated US brand plan and go-to-market strategy; build and refine US bipolar HCP commercial strategy including messaging and creative development; partner with Market Development to identify cross-indication synergies between schizophrenia and bipolar indications; serve as a key strategic partner across Medical Affairs, Market Access, and Launch Excellence teams; diagnose launch inhibitors and accelerators within the US bipolar market
Seniority
Director, strategic leadership with hands-on execution
