Senior Specialist Product Marketing, Public Market Investments
Core
Senior Product Marketer for Public Market Investments (Liquidity, ETFs, Custom SMAs) responsible for commercializing investment capabilities, developing positioning, and creating sales enablement content for institutional and intermediary clients.
Role type
Senior Specialist Product Marketing (B2B Financial Services)
Builds
Product marketing strategies, go-to-market plans, and sales enablement materials for Public Markets investment products.
Domain
Asset Management / Public Market Investments
Deliverable
product features
Required skills
Product marketing strategy, technical writing, go-to-market execution, competitive research, regulatory compliance knowledge, project management, stakeholder collaboration
Preferred skills
Microsoft CoPilot adoption, marketing automation platforms, analytics platforms
Technologies
Microsoft Word, Excel, PowerPoint, marketing automation, content management, analytics, sales enablement platforms
Responsibilities
Execute product marketing strategies for Public Markets capabilities; develop product positioning and distill technical concepts into compelling messages; manage product launch and go-to-market workstreams; develop and maintain marketing content across multiple channels; track deliverables and recommend improvements based on performance insights; conduct competitive and market research; partner with Compliance and Legal to ensure regulatory adherence.
Seniority
Senior, hands-on IC