Head of Product Marketing
Core
Define positioning, go-to-market strategy, and growth for direct financial products and institutional infrastructure on Solana.
Role type
Senior IC product marketing leader (institutional finance/digital assets)
Builds
Institutional credit and liquidity protocols on Solana
Domain
Fintech, digital assets, onchain markets
Deliverable
product features
Required skills
Product marketing strategy, go-to-market execution, institutional finance fluency, digital asset/onchain market experience, D2C financial product marketing, customer journey optimization, sales/partner enablement, quantitative analysis, AI tool fluency
Preferred skills
Institutional financial firm experience, marketing developer infrastructure, embedded financial products
Technologies
Solana, AI tools
Responsibilities
Build and lead the Product Marketing function including strategy, budget, and hiring; define product positioning and differentiated propositions; lead product launches and adoption; improve product discovery and customer retention; equip partners and commercial teams with enablement materials; measure commercial impact on demand and adoption.