Associate Director of Marketing and Communications, Enrollment Marketing
Core
Manage operational infrastructure for enrollment marketing and academic engagement, overseeing intake, project flow, vendor coordination, budget tracking, and campaign operations for schools, colleges, and university partners.
Role type
Associate Director, Marketing Operations & Enrollment Management
Builds
Integrated marketing campaigns, operational workflows, and vendor-managed deliverables for university enrollment initiatives
Domain
Higher Education / Enrollment Marketing
Required skills
Project management, vendor coordination, budget oversight, team supervision, campaign calendar management, performance reporting, stakeholder engagement, CRM proficiency, data analysis
Preferred skills
Higher education experience, supervisory experience, knowledge of enrollment funnels, experience with video production concepts
Technologies
CRM platforms, digital advertising tools, email marketing platforms, web content management systems, social media management tools
Responsibilities
Own intake process and workflow standards; coordinate campaign calendars and deployment; manage vendor relationships and contracts; oversee unit operating budget; supervise direct reports and student workers; develop performance reporting and dashboards; build cross-campus relationships with schools and colleges
Seniority
Senior, hands-on IC with team leadership