Associate Director of Marketing and Communications, Enrollment Marketing
Core
Manages operational infrastructure for enrollment marketing and academic engagement, overseeing intake, project flow, vendor coordination, and campaign execution across digital, email, web, social, and paid media channels.
Role type
Associate Director, Marketing Operations & Campaign Management
Builds
Integrated marketing campaigns, operational workflows, and vendor-managed deliverables for university enrollment initiatives
Domain
Higher Education / Enrollment Marketing
Deliverable
product features
Required skills
Project management, vendor coordination, budget oversight, team supervision, campaign calendar management, performance reporting, stakeholder engagement, CRM platform usage, data analysis
Preferred skills
Higher education experience, supervisory experience, knowledge of sales/enrollment funnels, familiarity with video production principles
Technologies
CRM platforms, digital advertising tools, email marketing platforms, web content management systems
Responsibilities
Own intake process and workflow standards; coordinate campaign calendars and deployment; manage vendor relationships and contracts; oversee unit operating budget; supervise direct reports and student workers; develop performance reporting and dashboards; build cross-campus relationships with schools and departments
Seniority
Senior, hands-on IC with team leadership