Modern Trade Head, PN
Core
Develop and implement long-term and short-term business strategy for Modern Trade in Turkey, driving market share growth and profitable customer relationships for the Mars product portfolio.
Role type
Senior strategy & business development leader (Modern Trade)
Builds
Long-term business strategies, marketing activation plans, and market potential predictions for Mars Turkey
Domain
FMCG / Consumer Goods / Modern Trade
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic planning, market share growth, pricing strategy, product portfolio management, consumer insights generation, financial budgeting, key account management, team leadership, market research analysis
Preferred skills
Ecommerce management, advanced MS Office (Excel, PowerPoint)
Responsibilities
Develop and implement business strategy for Modern Trade channels, lead marketing activation plans to achieve growth targets, manage product portfolio alignment with market needs, establish effective communication with key accounts, monitor performance against KPIs and budgets, prepare annual budgets and analyze variances, provide market potential predictions and reports
Seniority
Senior, hands-on IC with leadership responsibilities