Associate Athletics Director, Marketing and Engagement
Core
Develops and implements comprehensive marketing strategies to drive revenue, increase attendance, and enhance fan experiences for Loyola Marymount University Athletics.
Role type
Associate Athletic Director (Marketing and Fan Engagement)
Builds
Integrated marketing products, digital media campaigns, and gameday production experiences for student-athletes and fans.
Domain
Higher Education Athletics
Deliverable
product features
Required skills
Strategic marketing planning, revenue generation, budget management, project management, digital media planning, content creation, email marketing, stakeholder collaboration, compliance management
Preferred skills
Master's degree in Marketing/Communications/PR, experience in athletics administration
Technologies
Microsoft Office, Adobe Creative Suite, email marketing tools, social media management tools, analytics software
Responsibilities
Manage internal and external marketing; develop marketing plans to maximize revenue and attendance; synchronize gameday production; create annual marketing calendar; partner on digital media plans; produce marketing products; manage email campaigns; oversee budget; develop internship program; liaise with Spirit Squad and MarComm; evaluate tactics for improvement.
Seniority
Mid-level management (3-5 years experience)