Associate Athletics Director, Marketing and Engagement
Core
Develops and implements comprehensive marketing strategies to drive revenue, increase attendance, and enhance fan experiences for Loyola Marymount University Athletics.
Role type
Associate Athletics Director (Marketing and Fan Engagement)
Builds
Integrated marketing products, digital media plans, and gameday production experiences for student-athletes and fans.
Domain
Higher Education Athletics Marketing
Deliverable
product features
Required skills
Strategic marketing planning, budget management, digital media execution, content production, email marketing, stakeholder collaboration, project management, analytics
Preferred skills
Master's degree in Marketing/Communications, leadership of creative personnel, grassroots program development
Technologies
Adobe Creative Suite, Microsoft Office, email marketing tools, social media management tools, analytics software
Responsibilities
Manage internal and external marketing campaigns, synchronize gameday production areas, create annual marketing calendars, oversee marketing budgets, produce marketing content, manage internship programs, liaise with Spirit Squad and MarComm.
Seniority
Mid-level, hands-on IC with supervisory duties