Engagement Manager, Omnichannel Client Enablement
Core
Key client contact and project manager responsible for guiding campaigns from handoff to delivery, providing data-driven insights, and managing strategic campaign development for healthcare clients.
Role type
Senior Engagement Manager (Marketing Strategy & Analytics)
Builds
Strategic marketing campaigns, measurement plans, and business impact reports for life sciences clients
Domain
Healthcare/Life Sciences Marketing & Analytics
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Campaign strategy development, customer segmentation, data analytics, stakeholder management, executive presentation, test & learn planning, channel strategy, digital marketing in pharma
Preferred skills
Agile/Scrum, Anonymized Patient Level Data (APLD), Healthcare Provider (HCP) promotions data, media consumption data analysis, Tableau, SQL, ETL processes
Technologies
Tableau, SQL, ETL
Responsibilities
Serve as SME for client campaign development and measurement needs, collaborate on Experience Plans and content strategy, maintain campaign blueprints using data insights, recommend channel strategies and vendor investments, define measurement plans and test & learn approaches, translate tactical blueprints into business rules, analyze data to inform campaign adjustments
Seniority
Senior, hands-on IC with strategic oversight
