Engagement Manager, Omnichannel Client Enablement
Core
Engagement Manager serving as the key client contact for campaign development, measurement, and delivery in the healthcare/life sciences sector.
Role type
Senior Engagement Manager (Client Enablement & Campaign Strategy)
Builds
Strategic marketing campaigns, measurement plans, and business impact reports for life sciences clients.
Domain
Healthcare / Life Sciences / Digital Marketing
Required skills
Campaign strategy, customer segmentation, data analytics, stakeholder management, executive presentation, channel strategy, test & learn planning, business rules translation, data enablement, investment analytics.
Preferred skills
Agile/Scrum, Anonymized Patient Level Data (APLD), Healthcare Provider (HCP) promotions data, media consumption data (digital, search, OTT, TV), Tableau, SQL, ETL processes.
Responsibilities
Serve as SME for client campaign development and measurement; collaborate on Experience Plans and content strategy; maintain customer segmentation knowledge; develop campaign blueprints and design; recommend channel strategy and vendor investments; define measurement plans and test & learn approaches; translate tactical blueprints into business rules; ensure tagging activities for measurement goals; plan and measure business impact.
Seniority
Senior, hands-on IC with strategic client facing duties
