Marketing Automation Manager
Core
Leads the Marketing Operations team and serves as the subject-matter expert for Technolutions Slate, directing email marketing, event support, and workflow automation.
Role type
Senior Marketing Automation Manager (Team Lead)
Builds
Automated marketing workflows, lead management processes, and data-driven reporting dashboards
Domain
Higher Education Marketing Technology
Required skills
Slate expertise, HTML/CSS/Liquid markup, API integration, data hygiene, audience segmentation, team management, project management
Preferred skills
Integrated marketing strategy, technical requirements translation, stakeholder advisory
Technologies
Technolutions Slate, HTML, CSS, Liquid, APIs
Responsibilities
Develop and enforce business processes for marketing operations; manage and mentor the Marketing Operations team; oversee lead management, data quality, and audience segmentation; integrate Slate with other marketing tools; create and maintain reporting dashboards; support events across multiple platforms.
Seniority
Senior, hands-on IC with team leadership
