Director, Marketing-V
Core
Direct local marketing initiatives and business development programs to drive sales, leasing, and traffic for a shopping center.
Role type
Director of Marketing
Builds
Property-level marketing campaigns, business development revenue opportunities, and retailer intensification strategies
Domain
Retail / Shopping Centers
Deliverable
product features
Required skills
Strategic marketing planning, budget forecasting, Salesforce data management, media planning and buying, PR and media relations, social media growth, loyalty program management, financial analysis (EBIDTA, SBV income)
Preferred skills
Retail management knowledge, event management, sponsorship management
Technologies
Salesforce
Responsibilities
Develop and execute annual marketing plans aligned with corporate objectives; implement business development revenue opportunities; manage marketing budgets and forecast ROI; oversee visual merchandising, signage, and advertising programs; drive social media and email/SMS engagement; coordinate tourism programs; manage PR agency relationships; hire and oversee marketing administrative staff
Seniority
Senior, hands-on IC with management responsibilities