Director, Marketing-VI
Core
Develop and execute strategic marketing plans and business development programs to drive sales, leasing, and traffic for a shopping center.
Role type
Director of Marketing
Builds
Annual marketing plans, business development revenue opportunities, retailer intensification strategies, tourism programs, and brand messaging initiatives.
Domain
Retail / Shopping Center Management
Deliverable
product features
Required skills
Strategic marketing planning, budget forecasting and management, business development, retailer relationship management, media planning and buying, social media and digital marketing, visual merchandising coordination, Salesforce data management, PR and media relations, loyalty program management.
Preferred skills
Retail management knowledge, event management, sponsorship management, negotiation skills.
Technologies
Salesforce
Responsibilities
Develop annual marketing plans aligned with corporate objectives; implement business development programs to achieve financial goals; manage marketing budgets and forecast ROI; oversee visual merchandising, signage, and advertising; coordinate PR and media relations; drive social media and digital engagement; manage tourism programs; hire and oversee marketing administrative staff.
Seniority
Senior, hands-on IC