Marketing Communication Head
Core
Oversee the entire spectrum of marketing functions including Marketing Communication, Digital & Social Marketing, and e-Commerce Marketing to drive brand awareness, customer engagement, and business growth.
Role type
Senior Marketing Communication Head
Builds
Cohesive marketing strategies and brand messaging across all channels
Domain
Electronics or FMCG industry
Deliverable
product features
Required skills
Strategic marketing leadership, Brand building, Marketing planning and execution, Agency management, Team development and coaching, Stakeholder collaboration, Local market adaptation
Preferred skills
Experience in fast-paced environments, Analytical skills, High adaptability, Ability to travel
Technologies
Integrated Marketing Communications (IMC), Above-the-Line (ATL), Below-the-Line (BTL)
Responsibilities
Lead development of vision, strategies, and plans for brand awareness; Develop and execute holistic marketing initiatives; Manage agency relationships and annual scopes of work; Collaborate with Business Heads and HQ to resolve issues; Develop and coach teams in strategic marketing frameworks.
Seniority
Senior, hands-on IC with management responsibilities