Senior Product Marketing Manager (Appliances) - Plano, TX (Onsite)
Core
Lead strategic marketing initiatives for the DA organization, focusing on product positioning, competitive analysis, and customer engagement to drive market growth.
Role type
Senior Product Marketing Manager
Builds
Go-to-market strategies for product launches and lifecycle management
Domain
Consumer Electronics / Home Appliances
Deliverable
product features
Required skills
Strategic marketing, competitive analysis, market research, forecasting, inventory planning, cross-functional collaboration
Preferred skills
MBA, experience with online and big-box retailers, digital marketing tools
Technologies
Microsoft Office Suite (Excel, Word, PowerPoint)
Responsibilities
Develop and execute comprehensive go-to-market strategies; Conduct in-depth competitive analysis; Collaborate with cross-functional teams to create marketing materials; Manage forecasting and inventory planning; Build and maintain strong relationships with key national and regional accounts
Seniority
Senior, hands-on IC