Field Marketing Specialist - Asset Management - EMEA
Core
Leads regional marketing efforts for Asset Managers in EMEA, developing strategies to strengthen brand presence and generate qualified demand through campaigns, events, and content.
Role type
Field Marketing Specialist (Asset Management)
Builds
Regional marketing campaigns, event programs, sales enablement materials, and market intelligence reports for institutional audiences.
Domain
Financial Services / Asset Management
Deliverable
product features
Required skills
B2B marketing strategy, multi-channel campaign execution, event planning and management, content adaptation for institutional buyers, performance analytics, market intelligence tracking, project management
Preferred skills
Salesforce, Adobe Marketo, French, German, Italian
Responsibilities
Execute integrated multi-channel marketing programs, adapt thought leadership and case studies for EMEA audiences, plan and manage high-touch events (roundtables, conferences, webinars), measure campaign effectiveness and analyze KPIs, equip business development teams with customized sales assets, track industry trends and competitor activity
Seniority
Mid-level, hands-on IC
