Vice President of Product Marketing
Core
Define and tell the story of how Workiva's AI-powered platform transforms data management, reporting, and decisions for finance, sustainability, and GRC leaders.
Role type
VP of Product Marketing (Strategic Leadership)
Builds
Global go-to-market strategy, sales enablement assets, and a world-class product marketing team
Domain
Enterprise SaaS (Finance, Sustainability, GRC)
Deliverable
product features
Required skills
Enterprise B2B go-to-market strategy, team leadership and scaling, positioning and messaging, translating complex tech to customer value, sales enablement, partnership with product and sales leadership
Preferred skills
Experience with AI transformation narratives, recruiting and mentoring talent, driving revenue impact
Technologies
AI-powered data platforms
Responsibilities
Craft compelling positioning and messaging for finance/sustainability/GRC solutions; Lead and develop a global team of ~20 product marketers; Own product marketing strategy across the portfolio; Partner with product management to translate innovation into launches; Arm sales with insights and assets to build pipeline; Bring market insight back into product strategy
Seniority
VP, strategic leadership and team building