AVP, Product Marketing
Core
Leading product marketing strategy and execution for an AI-native cybersecurity platform, aligning messaging with product roadmap and driving demand generation.
Role type
Senior IC product marketing leader (player-coach)
Builds
Core product messaging, value propositions, buyer-specific use cases, demo narratives, and sales enablement content pipeline
Domain
Cybersecurity / AI / Enterprise Software
Deliverable
product features | dashboards & analysis
Required skills
Product marketing leadership, cybersecurity market fluency, platform-level positioning, cross-functional influence, content pipeline management, executive presence, technical writing
Preferred skills
AI tool fluency, competitive intelligence analysis, go-to-market strategy
Technologies
AI-native security platforms, endpoint protection, cloud security, identity management
Responsibilities
Lead and develop a high-performing team of product marketing managers; set strategic operating model for core messaging; own development of core product messaging and value propositions; direct creation of buyer-specific use cases and demo narratives; own sales enablement content pipeline and funnel for demand gen; collaborate with Product to influence roadmap prioritization
Seniority
Senior, hands-on IC with people leadership
