Senior Associate, Client Solutions & Planning - dentsu X US
Core
Senior Associate Media Planner supporting a major alcohol & spirits brand by developing communications strategies, managing media plans, and conducting reporting.
Role type
Senior Associate Media Planner
Builds
Media plans and communications strategies for assigned campaigns
Domain
Digital and traditional media planning for alcohol & spirits
Required skills
Digital media planning, Traditional media planning, Audience research, Reach frequency analysis, Budgeting, Reporting, Microsoft Suite proficiency, Media tools (MediaTools, Prisma, AdIntel, Vivex)
Responsibilities
Develop communications strategy for brand and assigned campaigns, Assist with media plan output and accuracy, Partner with activation department leads, Foster relationships with media community and publishers, Assist with QA, budgeting, and billing, Conduct reporting