Senior Media Specialist (Paid Search Competence Lead)
Core
Lead major client accounts and improve their paid visibility by setting strategy, translating insights into recommendations, and monitoring deadlines for global and local brands.
Role type
Senior IC Paid Search Competence Lead
Builds
Paid Search strategies and execution for major client accounts
Domain
Digital Marketing / Paid Search
Required skills
Paid Search strategy, KPI setting, result monitoring, optimization, proposal preparation, client presentation, team delegation, project management, analytical skills, problem-solving
Preferred skills
Google Ads, Microsoft Advertising, Apple Search Ads, Google Merchant Center, AI integration (OpenAI/Claude)
Technologies
Google Ads, Microsoft Advertising, Apple Search Ads, Google Merchant Center, OpenAI, ChatGPT, Claude
Responsibilities
Develop comprehensive multi-market Paid Search strategies; Set objectives and KPIs; Monitor results and achieve targets; Identify needs and optimization opportunities; Prepare proposals and support pitches; Guide implementation of optimizations; Delegate tasks and supervise junior team members; Share knowledge internally and externally.
Seniority
Senior, hands-on IC with mentorship