Paid Media Platforms Director
Core
Lead the strategy, governance, and evolution of paid digital media activation capabilities for a client portfolio in Mexico.
Role type
Senior IC Paid Media Platforms Director
Builds
Scalable and profitable digital activation solutions for client portfolios
Domain
Digital Marketing / Paid Media / Performance Marketing
Required skills
Paid Media strategy, multi-channel planning, team leadership, budget management, campaign optimization, automation, data-driven decision making, stakeholder management, innovation adoption, performance marketing, digital maturity building
Preferred skills
Digital marketing diplomas, platform certifications, experience in media/digital agencies or marketing consulting
Technologies
Google Ads, DV360, CM360, Meta Ads, TikTok Ads, LinkedIn Ads, Amazon Ads, Programmatic/DSP, Retail Media
Responsibilities
Define vision and strategy for paid media platforms; establish methodologies and best practices; review strategy with Planning team; ensure alignment with client business objectives; drive innovation and adoption of new ad capabilities; supervise performance of major ad platforms; coordinate cross-channel campaign implementation; lead automation and tech integration initiatives; build optimization frameworks; direct and develop high-performance specialist teams; establish KPIs and development plans; participate in high-level client meetings; translate business goals into scalable digital solutions; maintain strategic relationships with platforms and partners; supervise operational efficiency and resource planning.
Seniority
Senior, hands-on IC with team leadership