Group Director, Brand & Experience Strategy
Core
Leads brand and experience strategy for a leading health and convenience retailer, connecting business priorities to brand growth across pharmacy, health, wellness, and retail verticals.
Role type
Senior IC brand & experience strategy director
Builds
Strategic platforms, integrated communications plans, and consumer journeys for a major retail client
Domain
Retail, Health & Wellness, Brand Strategy
Deliverable
product features
Required skills
Strategic vision, data analysis, qualitative and quantitative research, leadership, mentoring, storytelling, facilitation, cross-functional partnership, AI integration
Preferred skills
Retail, health, wellness, pharmacy, or CPG industry experience
Technologies
AI tools for strategy and insights
Responsibilities
Set strategic agenda across workstreams, develop big strategic platform ideas, connect enterprise stakeholders, lead and develop strategists, oversee brand frameworks and communications plans, identify growth opportunities, use data to uncover insights, guide measurement agendas, champion AI use, lead strategic storytelling
Seniority
Senior, hands-on IC with leadership responsibilities