Digital Media Director
Core
Setting overall digital media direction, strategy, investment, and activation aligned to client business objectives to deliver brand, consideration, and performance outcomes.
Role type
Senior IC digital media director
Builds
Digital media strategies, investment plans, and activation campaigns for client accounts
Domain
Digital media, advertising, and marketing
Required skills
Digital media strategy, audience planning, investment strategy, digital measurement, analytics, commercial judgement, negotiation, senior client leadership, team leadership, platform knowledge
Preferred skills
Experience in leading major client accounts, understanding of digital ecosystems, ability to challenge constructively, knowledge of planning tools and measurement solutions
Responsibilities
Partner with strategy leads and client stakeholders to shape the digital agenda, set digital media strategy and direction, own digital investment strategy, provide oversight of digital plans, ensure digital activity connects brand and performance objectives, maintain oversight of campaign performance, lead senior client discussions, drive collaboration across teams, build relationships with platforms and partners, set standards for planning and governance, lead and develop the digital team, support senior account leadership on scope and resourcing, stay ahead of digital developments
Seniority
Senior, hands-on IC