Digital Media Planner
Core
Assist in planning and executing comprehensive digital media strategies across various channels to meet client objectives, forecast ad serving, and manage budgets.
Role type
Digital Media Planner
Builds
Digital media campaigns for client brands
Domain
Digital advertising and media buying
Required skills
Digital media strategy, ad serving forecasting, brand safety, campaign performance analysis, budget management, vendor collaboration, data-driven optimization, project management, reporting strategies
Preferred skills
Experience at a media agency, knowledge of new/emerging media, strong communication skills, analytical skills, business principles understanding
Technologies
MS Office (Excel, PowerPoint), internal media campaign management platform
Responsibilities
Plan and execute digital media strategies, forecast and implement ad serving and brand safety, analyze performance data and track campaign metrics, monitor campaign performance against KPIs, manage budgets and ensure proper allocation with media vendors, oversee invoicing and reconciliation, develop comprehensive campaign performance reports
Seniority
Mid-level, hands-on IC