Senior Media Planner Executive
Core
Develop and execute cross-channel media plans for key clients, coordinating campaign execution and ensuring performance standards.
Role type
Senior Media Planning Executive
Builds
Multi-channel media plans and campaign execution
Domain
Digital Marketing / Media Planning
Required skills
Media fundamentals, channel allocation, budget management, campaign monitoring, data analysis, reporting, stakeholder coordination
Preferred skills
Agency experience, familiarity with media tools (TGI, GWI, SimilarWeb, Nielsen), knowledge of media trends
Technologies
TGI, GWI, SimilarWeb, Nielsen, platform insights dashboards
Responsibilities
Develop multi-channel media plans aligned with client objectives, conduct market and audience research, support day-to-day planning tasks including budgets and timelines, collaborate with performance and creative teams, monitor live campaigns for pacing and KPI alignment, prepare post-campaign analyses and reports, maintain knowledge of media trends, manage internal coordination, support junior executives
Seniority
Senior, hands-on IC