Associate Director - Account Management
Core
Lead integrated media strategy and planning across ATL, digital, social, content, influencer, and performance marketing platforms to deliver insight-led solutions aligned with client business objectives.
Role type
Senior IC account management and media planning director
Builds
Integrated communication plans, media strategies, and campaign architectures for client accounts
Domain
Advertising and Media
Required skills
Integrated media strategy, ATL and digital media planning, audience segmentation, media mix optimization, budget allocation, campaign measurement, client leadership, team mentoring, business development, commercial acumen
Preferred skills
Postgraduate qualification in Marketing/Advertising, experience with emerging media platforms, advanced analytics proficiency
Technologies
MS Excel, PowerPoint, Google Workspace, media research and planning tools
Responsibilities
Develop integrated media strategies and communication plans across multiple channels; translate client objectives into audience-led plans; manage senior stakeholder relationships and lead strategic client conversations; mentor media planning and account management teams; drive account growth and new business pitches; oversee campaign delivery timelines and budget approvals
Seniority
Senior, hands-on IC with leadership responsibilities