Associate Integrated Planning Manager
Core
Lead integrated media planning and cross-channel strategy for key accounts, supervising the full lifecycle from brief to post-buy analysis.
Role type
Senior individual contributor media planning manager
Builds
Integrated media plans, proposals, and performance reports for brand clients
Domain
Advertising and media buying
Required skills
Integrated media planning, digital media platforms (SEM, social, programmatic, display), data analytics, budget planning, media investment optimization, client management, presentation skills
Preferred skills
Microsoft Office Suite (PowerPoint, Excel), media tracking platforms
Responsibilities
Lead integrated media strategy and planning across digital and other channels; Collaborate with TV, Digital, OOH, and Data teams to supervise planning stages; Translate business objectives into media strategies and actionable plans; Provide senior client leadership and management; Partner with specialist teams for execution and optimization; Lead performance reviews and client presentations; Guide junior planners to improve team capability