Data Science Manager
Core
Specialize in measuring marketing incrementality through Marketing Mix Modelling (MMM) or incrementality experiments to help clients understand marketing impact on business outcomes.
Role type
Manager, Data Science (Marketing Measurement)
Builds
Marketing effectiveness projects including MMM, attribution reporting, experimentation, and bespoke media analytics
Domain
Marketing analytics and measurement
Deliverable
production ML models
Required skills
Marketing Mix Modelling (MMM), Incrementality experiments, Statistical modelling, Marketing theory, Data analysis, Client presentation, Team leadership
Preferred skills
Advanced Excel, Advanced PowerPoint, Mentoring junior colleagues
Responsibilities
Independently build marketing mix models or design and analyse incrementality experiments, Deliver marketing effectiveness projects across services, Act as client lead for small to medium-sized projects, Create measurement frameworks and strategies, Work with cross-functional teams to develop robust methodologies
