Senior Associate, Data Science
Core
Develop marketing measurement and effectiveness skills by turning marketing platform and client data into actionable insights to improve marketing strategies.
Role type
Associate data scientist (marketing analytics)
Builds
Media mix models, marketing experiments, and KPI forecasts for client campaigns
Domain
Marketing analytics and econometric modelling
Deliverable
dashboards & analysis
Required skills
SQL, R, Python, statistical analysis, regression techniques, data processing, media mix modelling, experimental design
Responsibilities
Support project delivery from data collection through analysis and presentation; Analyse data from marketing platforms using proprietary tools; Design and run marketing experiments to measure incremental contribution; Build media mix models; Use modelling results to help clients optimise media budgets and channel mix; Apply advanced modelling techniques to forecast KPIs; Turn analytical findings into clear, actionable insights for clients.
