Senior Manager, Retail Media Search
Core
Strategic lead for retail media search campaigns, developing strategies, optimizing performance, and managing key client accounts.
Role type
Senior Manager, Account Management
Builds
Retail media search campaign strategies and client partnerships
Domain
Retail Media / Digital Advertising
Required skills
Retail media search strategy, bid strategy, keyword targeting, audience segmentation, account management, performance analysis, competitive benchmarking, client relationship management, strategic planning, data-driven decision making
Preferred skills
CPG experience, Retail experience, eComm experience, advanced targeting tactics
Technologies
Amazon Sponsored Ads, Walmart Search Ads, Target Search Ads, Microsoft Advertising
Responsibilities
Develop comprehensive retail media search strategies aligned with client objectives, provide strategic oversight on campaign planning and optimization, guide bid and keyword strategies, partner with execution teams, serve as primary point of contact for key accounts, conduct strategy reviews and performance updates, identify growth opportunities, analyze campaign results and ROI, oversee day-to-day campaign setup and optimization, mentor execution teams, optimize search workflows.
Seniority
Senior, hands-on IC with strategic oversight