Senior Strategy Manager
Core
Uncover consumer, audience, and market insights to shape integrated media strategies for regional and multinational clients.
Role type
Senior Strategy Manager (Media)
Builds
Insight-led media recommendations and strategic frameworks for client campaigns
Domain
Advertising & Marketing / Media Planning
Deliverable
dashboards & analysis
Required skills
Media research tools, audience platforms, data sources, integrated media strategy, consumer insights, media investment decisions, measurement frameworks, channel prioritisation, audience growth
Preferred skills
Managing small project teams, mentoring junior strategists, thought leadership, product development initiatives
Technologies
Media research tools, audience platforms, data sources, paid media platforms
Responsibilities
Develop audience, consumer, and media consumption insights; Contribute strategic thinking for innovative media solutions; Collaborate with media, creative, analytics, and client teams; Support development of paid media audience strategies and customer journeys; Translate research and data into actionable media plans; Identify opportunities for media budget optimisation; Support design of measurement frameworks; Present insights and recommendations to clients and stakeholders
Seniority
Senior, hands-on IC with mentorship