Associate Director, Analytics Strategy and Transformation
Core
Develop strategic and tactical evaluations of clients' current state across digital media, data strategy, analytics, and customer experience to drive transformation initiatives.
Role type
Senior IC analytics strategy and transformation consultant
Builds
Strategic roadmaps, transformation priorities, and consulting guidance for client digital activation and measurement strategies
Domain
Digital marketing, analytics, and MarTech solutions
Deliverable
product features
Required skills
Digital data and analytics strategy, MarTech solutions, client advisory, program management, digital marketing principles across channels, data governance, AI analytics readiness, privacy-enhanced technologies, stakeholder communication
Preferred skills
Identity management platforms, data clean rooms, customer data platforms, AI analytics capabilities
Technologies
Identity management platforms, data clean rooms, customer data platforms, AI analytics capabilities, programmatic, connected TV, search, email marketing
Responsibilities
Managing analytics transformation initiatives for clients through long-term, multi-phase programs; Conducting thorough audits and assessments of digital marketing and analytics infrastructure; Evaluating clients' AI analytics readiness; Analyzing data collection methods and technology stack; Developing and delivering transformation priorities and roadmap objectives; Synthesizing transformation priorities and presenting recommendations to cross-functional teams; Articulating how privacy-enhanced technologies align to future client objectives; Delivering ongoing consulting guidance to clients; Delivering thought leadership through webinars and publications; Developing relationships with current and potential clients
Seniority
Senior, hands-on IC