Buyer, Paid Social
Core
Plan, execute, and optimize paid social media campaigns across platforms like Meta, TikTok, and LinkedIn to drive client business goals.
Role type
Paid Social Media Buyer
Builds
Paid social campaigns and media channel performance
Domain
Digital Marketing / Social Media Advertising
Deliverable
product features
Required skills
Paid social strategy, platform expertise (Meta, TikTok, LinkedIn), campaign execution, data analysis, KPI optimization, creative asset coordination
Preferred skills
Retail DTC client experience, US market experience, proficiency with web analytics tools (Adobe Analytics, Google Analytics)
Technologies
Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, pixels, conversion APIs, UTM tracking
Responsibilities
Develop paid social strategies aligned with brand objectives, build and launch campaigns across major platforms, monitor daily performance and optimize toward KPIs, prepare performance reports and present insights to clients
Seniority
Junior to Mid-level, hands-on IC