Senior/Lead Digital Analytics & CDP Consultant
Core
Design, configure, and deploy digital tracking/measurement capabilities and implement Customer Data Platforms (CDP) to ingest data, model 360 customer views, and activate insights for marketing automation, acquisition, and CRM.
Role type
Senior Digital Analytics & CDP Consultant
Builds
Digital measurement solutions, CDP implementations, and marketing efficiency reports
Domain
Digital Marketing, Customer Data Management, Analytics
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Adobe Analytics / Customer Journey Analytics, Google Analytics 4, SQL, HTML, JavaScript, Digital Marketing (SEO, PPC, Social), AdTech platforms (Google Ads, Facebook Ads, TheTradeDesk), Data Quality tools (HubScan, Observepoint), Relational databases, Excel
Preferred skills
CDP/DMP tools (Adobe AEP, Tealium, Treasure Data, Salesforce Data Cloud, Bloomreach/Exponea), Marketing/CMS cloud technologies (Adobe AEM, Salesforce Marketing Cloud, Google BigQuery, WordPress, Shopify), Data visualization tools (Google Data Studio, Tableau, PowerBI)
Responsibilities
Design and deploy digital tracking/measurement capabilities; Ingest customer data into CDP platforms and model 360 customer views; Convert digital measurements into marketing reports for optimization; Act as interface for GDPR and data protection topics
Seniority
Mid-Senior, hands-on IC