Associate Director, Attribution
Core
Technical lead responsible for building, refining, and advancing sophisticated Marketing Mix Models (MMM) and attribution solutions for global brands.
Role type
Associate Director, Attribution (Technical Lead)
Builds
Production MMM frameworks, causal measurement solutions, and advanced analytics platforms
Domain
Marketing Analytics / Media Measurement
Deliverable
production ML models
Required skills
Bayesian modeling, Frequentist modeling, Marketing Mix Modeling (MMM), statistical modeling, attribution, forecasting, Databricks, project management, mentoring
Preferred skills
Retail analytics, QSR analytics, Financial Services analytics, Pharmaceutical analytics
Technologies
Databricks
Responsibilities
Lead end-to-end development of advanced Marketing Mix Models from data strategy through delivery; Build and validate MMM frameworks using Bayesian and Frequentist methodologies; Manage multiple modeling engagements simultaneously; Partner with media and engineering teams to transform business objectives into measurement strategies; Deliver insights to optimize media and marketing investments; Serve as technical lead providing guidance and mentorship to junior modelers
Seniority
Senior, hands-on IC with mentorship responsibilities